Internet Radio is defined as an audio service transmitted via the Internet. Internet Radio includes companies like giants like Pandora and Spotify and newcomers like Vertigo. Also included are large network broadcasts such as CBS Radio or simple webcasts that organizations large and small provide to their audience. All together, internet radio is taking over our lives in more ways than we know.
According to a recent Internet Radio Trends Report, eMarketer reported in 2014 that U.S. monthly digital radio listeners had grown to 160 million. That is over 50% of all U.S. citizens and 63% of Internet users. The report goes on to say that this audience is expected to grow to 183 million by 2018, which outpaces our population growth. It also quotes that Nielsen reported in January 2015 that 67% of all music listeners access streaming services in a typical week. Additionally, as you can see in the graph below, the average number of ours spent consuming Internet Radio is steeply on the rise as well. In 2014 it was estimated that users spent an average of 13 hours and 19 minutes per week engaging with a source of online radio.
So, where does Longtrain Productions come in?
If you are an internet radio provider or an advertising manager looking at these statistics, you can quickly glean a couple key takeaways. One, that there is a huge opportunity for advertising to an engaged audience base. Two, that competition is on the rise, and it’s important for both advertisers and internet radio providers to think strategically in order to stand out. That’s where we come in.
Radio Imaging is critical for the success of Internet Radio stations. Our award-winning voiceover talent is some of the best in the business, and can help any station shine even brighter as more players enter the game. Additionally, for those advertisers out there, commercial space is getting crowded and you have a small window to catch the attention of listeners. Our commercial audio production can help your ads stick, as opposed to being passed over quickly as listeners head to the next piece of content.
If you are an advertiser or Internet Radio station manager out there and are looking for something new, fresh, and fast. Send us an email or call
