Most people avoid watching commercials or ads, unless it’s during the Super Bowl of course. But do you ever find yourself whipping your head back to the screen during a commercial? Sometimes you don’t even realize it, but the next thing you know, your eyes are glued to the screen. Why is that? The story told by the voice over actor caught your attention.
Here are some ways you can use voice over talent to sell your product or service:
Commercials
Commercials use voice over talent all the time. They present an image or video on the screen and have someone discuss it in a compelling way. Many times, a person isn’t even shown the screen, only the product. The voice is in the background providing information to help sell it, but often it’s not the information that helps sell the product but the voice.
Websites
Many websites have started using videos to explain a business. Some are using animated characters on the site to explain to visitors where to go and what to do to find a product or service. The voice in the video or the animations are usually voice overs. It is incredibly important to have a voice that matches the brand to do these type of voiceovers.
Social Media
In this day and age, social media is an effective way to use voice over to reach your target audience. Companies are increasing their presence online with social networks. Voice overs are used in content that’s shared on social media. Videos are mostly what is shared on social media, even if it’s not on the company’s website.
So, if you are trying to gain more brand awareness with the ultimate goal of sales, consider hiring Longtrain Productions. We will get people to turn their heads toward your product and pay attention.
